Arts Management Training
Artéma’s training activities are continuously aimed at communities and development since the majority of activities focus on people involved with the management of community arts organisations.
Training Courses
The training approach followed by Artéma entails the practice-based compilation of courses/workshops in order to take it to those individuals in need of training. Our goal is to train people from grass-roots level upwards and not vice versa. After attending our courses, people should be empowered to go back to their communities and make a positive difference since that is where the primary need of basic expertise and management skills in the arts environment lies. Without these skills, access to funding on grass-roots level will be nearly impossible and without funding or basic knowledge to ensure sustainability, the arts community will suffer.
The training format includes:
- basic training sessions for the management of arts organisations on campus;
- workshops, attendance courses; and
- learnership programmes as well as the subject Arts Management (MUSB).
Course outcomes
By the end of the short course, the attendees will have a good understanding of and insight into:
- team-work, discipline and communication
- ethics in the workplace
- the elements on arts and culture
- why we need the arts
- what is an artist?
- arts management relations
- business tools in the arts
- budgeting in the arts
- marketing in the arts and culture:
- funding community arts
- project management in the arts
- people and terminology’s in the arts world
- working in and managing community arts
Target Group
This course is designed for every person working in the administrative and management side of the arts as well as the person who is involved in the arts and culture environment in their communities serving on the management committee of an arts / culture organization.
Duration: 3 days
Course outcomes
By the end of the short course, the attendees will have a good understanding of:
- Arts management: Fundamentals & Environment
- Business tools
- Entrepreneurship
- Financial Planning
- Financial Management
- Labour Laws in South Africa
- Budgets and budgeting
- Managing your crafts business
- Writing a Business Plan
- Basic Bookkeeping
- Community work
- Project/Events management
- Marketing your arts business
- Trade marks, patents and copyrights
- Labour Relations in the arts
Target Group
This course is designed for the artist that wants to make a living from his/her talent or art product (crafts) and gives basic skills to help the young artist entrepreneur to get started with a small enterprise.
Duration: 5 days
Course outcomes
By the end of the short course, the attendees will have a good understanding of and insight into:
- General orientation to the theatre environment
- Safety in the theatre
- Applicable legislation
- Foyer management
- Duties and responsibilities
- Stage management
- Duties and responsibilities
- Introduction to Theatre Sound
- How does it work?
- Basic equipment and it’s functioning
- Introduction to Stage Lighting
- Basic equipment and it’s functioning
- Planning the lighting for a production
- Colour
- Special effects
Target Group
This is a concise programme focussed on the teacher that must present productions at school level, the technical person at community performing arts level, learners that have an interest in the technical aspects of productions and students involved in theatre for the love of it.
Duration: 2 days
Course outcomes
By the end of the short course, the attendees will have a good understanding of and insight into:
- the context of the project management environment
- critical project success factors
- what is project management?
- characteristics of a Project
- leadership in project management
- managing project finances
- project initiation
- project planning
- execution process
- control process
- close out
- review and evaluation of projects
Target Group
This programme is designed for any person who is in charge of any structure that has to organize something – anyone who has to manage any kind of project – or any person who is part of a project team.
Duration: 2 days
Course outcomes
By the end of the short course, the attendees will have a good understanding of and insight into:
The context and focus of boards and councils in the arts in SA and the the tasks and responsibilities of a non-profit board
The profile of a board member
- The tasks and responsibilities of a board member
- The contribution cycle of a board member
- Personal liability of a board member
- Conflict of interest / Fraud
- Fees and remuneration
The Board meeting (the people)
- Board committees / Time discipline / The meeting cycle / Kind of board meetings
- Problems at meetings / Positive and negative meeting players / Problem board members
The Board meeting (operational)
- Notice of meetings / Agenda of meetings / The minutes / The chairperson / The Secretary
Board principles and skills
- Board members as leaders / The board as a team / Applicable legislation
- Ethics / Code of conduct
Understanding financial documents for boards and councils in general
Target Group
People involved in any form of an arts governing body (council/board).
Duration: 2 days
Course outcomes
By the end of the short course, the attendees will have a good understanding of and insight into:
The context of community arts in South Africa
- The arts in South Africa
- Arts in its various forms
- Art on a small scale
- Community arts organisations
Marketing principles made easy
- What is marketing?
- Why market?
- How did the idea of marketing start?
- Different marketing perspectives
- Marketing in the arts
- Marketing for small scale arts
A winning strategy for marketing community arts
- What is IMC?
- Components to consider
- Internal and external considerations
- Target audience and message formulation
- Channels/Media
- Budget and time lines
- Monitoring and evaluating the results
Putting the plan into action
- From strategy to day-to-day action
Target Group
Any person involved in the marketing of an arts organisation/structure/festival/event.
Duration: 3 days
Course outcomes
By the end of the short course, the attendees will have a good understanding of and insight into:
- The environment of arts management
- who and what is an artist?
- why do we need the arts?
- Self-discipline, ethics / Communication / How to overcome your own ethnocentrism
- The context of festivals in SA
- The bigger picture of festivals in SA?
- What challenges do organisers of community festivals face?
- Generic characteristics of festivals
- What makes a festival successful?
- Why is good management important?
- Project Management
- Management structure of a festival
- Marketing of my festival
- Budgeting for my festival
- The basics of fundraising for my festival
- Putting my festival programme together
- Operational aspects of festivals
Target Group
People involved in managing and organising community (arts) festivals.
Duration: 3 days
